Furthermore, the latest ad reach data shows that YouTube’s adult (18+) audience is roughly 2½ times bigger than TikTok’s adult audience, so YouTube’s total, cumulative time spent is likely still more than double that of TikTok. However, it’s worth remembering that a considerably larger share of YouTube viewing will take place on laptop and desktop computers and connected TVs compared with TikTok.Īs a result, there’s a good chance that each individual viewer still spends more time watching YouTube videos across all devices than they do watching TikTok videos.
#Tiktok active users android#
YouTube isn’t far behind TikTok though, with the platform’s Android users spending an average of 23.2 hours per month using the YouTube app between January and March 2022.
#Tiktok active users full#
Interestingly, each chart offers a slightly different take on social media behaviours, but both offer hugely valuable perspectives.ĭata.ai’s analysis indicates that the average global TikTok user outside of Mainland China now spends almost a full day (23.6 hours) each month using the platform’s Android app, putting it at the top of the latest rankings.įor context, assuming that the typical person sleeps for between 7 and 8 hours per day, these latest numbers suggest that TikTok users now spend close to 5 percent of their waking hours watching TikTok videos. So, to help make sense of what’s really going on, our Digital 2022 July Global Statshot Report includes two separate charts on the time spent using social media apps: one that uses data from data.ai to show average time per month, and another that uses data from Sensor Tower to show average time per day.Īpart from showing different metrics, note that these two datasets also cover different periods of user activity, so the figures on one chart won’t correlate with those on the other.Īlso, for clarity, note that all of the figures in this section – from both data.ai and from Sensor Tower – represent averages for worldwide users outside of Mainland China.
There has been a lot of chatter on social media in recent weeks about the amount of time that people spend using social platforms, but – unfortunately – some of the most widely referenced data has been misrepresented.
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